Now it's an artificial reef, one that Scuba Diving magazine says is a must for divers.
An upgrade, without a big price increase, is a must for the next generation of product.
As an entrepreneur in the content marketing world, reading is a must for me.
Most sports business experts, though, say a larger television platform is a must for any real growth.
Social media expertise is a must for any individual or company looking to build a large following today.
If you are in the Design District, Michael's Genuine Food and Drink (www.michaelsgenuine.com) is a must for delicious food made from local ingredients.
Since websites optimized for mobile devices have 11.5 percent higher click-through rates, mobile-optimization is a must for businesses with an effective online presence.
So, in this regard, rethinking masculinity is a must for survival.
In case you're wondering, there's still no wireless connectivity to be found, meaning tethering to your computer is a must for loading and off-loading digital content.
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For Massa, only a win or second place will do in Sao Paulo, so a sixth pole of a season is a must for the hometown boy.
Better spatial visualization is a must for dozens of professions: surgeons training for arthroscopic procedures, drug researchers modeling how complex proteins fold in upon themselves, petroleum geologists mapping miles-deep oilfields.
His case is very instructive and is a must read for anyone affected by this issue.
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His Media Survey newsletter is a must read for comms pros toiling in that tumultuous space.
Merrill is a must read for anybody who is serious about time management.
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"This exhibition is a must see for those wanting to get close to the cream of this field, "says Laurence Fisher, Director of the Mechanical Music and Technical Apparatus Department at Bonhams Auctioneers.
Anderson is a must read for anyone who wants to understand the economics and finance of that period, and anyone who, like me, is interested in learning the principles of classical finance, free from the distortions of Keynesianism and Modern Portfolio Theory.
Loaded with features for making amazing images and HD video, the D5200 is a must-have camera for a well-planned excursion or spontaneous adventure.
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The White-Collar Crime logo on a hat is a must-have for the Harvard Club squash courts.
Ali Velshi, CNN senior business correspondent, argues that the deficit problem is a must-tackle for any administration.
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Any way you look at it, STCO is a must-have for Trekkies everywhere.
Indeed, media buyers say the Super Bowl is still a must buy for many companies because of its huge audience.
The book is a must-read for anyone with entrepreneurial ambitions or dreams.
Since Nolan likes to use practical effects over CG, watching how he turned Pittsburgh into Gotham City is a must-see for fans.
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His e-letter is a must-read for many money managers and serious investors.
Having said that, this is a must-purchase for any Joe Hisaishi fans.
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I'm not quite convinced that Facebook is a must-buy for journalism.
Chicago is a definite must see for anyone even remotely fond of musicals and if Oscar comes a-calling (and he really should) it will be very well deserved.
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