Iriver's sleek new P7 is the perfect on-the-go media companion for any trend-setter.

ENGADGET: 4.3-inch P7 highlights iriver's CES 2009 PMP lineup

"We're excited to partner with Valencell to launch such a compelling product into the mobile fitness marketplace, " said Henry Park, iriver's CEO.

ENGADGET: iRiver and Valencell team up to produce ON, Bluetooth heart-rate monitoring earphones

Our trailer was just visited by an iriver rep bearing his company's Kindle killer in waiting, the Story HD.

ENGADGET: iriver Story HD e-reader preview (video) HD

The iriver S7 is alive, and it's brown, and small... iPod shuffle small as you can see from that pic above.

ENGADGET: IRiver's S7 previewed, long live the choat!

Since there's no way to hook the iRiver up to an external monitor or TV, what you see is all you get.

ENGADGET: iRiver H10: Hands-on review