So was the loaner iPod, poolside Sony Location-free TV, and loaner Kindle.

FORBES: Las Ventanas al Paraiso, Los Cabos, Mexico

Jobs surely hasn't forgotten that before the introduction of the iPhone, Sony seemed poised (briefly) to derail Apple's iPod when it slapped the Walkman brand on a line of music-friendly Sony Ericsson handsets that have sold well in Japan.

FORBES: Magazine Article

The topic of greatest attention in social media last week, by contrast, was a BBC Magazine story about a 13-year-old English kid who gave up his iPod for a week to try an original model of a Sony Walkman, according to Pew.

FORBES: Journalism