To use the Sleep Cycle app, you set the alarm and lay the iPhone face down on your bed.

WSJ: Smart Alarms Decide When You Should Really Wake Up

And given the high price that the network and its customers will face, will the iPhone prove such a great deal?

BBC: Apple's iPhone at its London launch

However, the reason this particular iPhone is so valuable is on the face of the phone.

CNN: $15 million iPhone shows off rare black diamond

Palm's EdColliganEd Colligan, meanwhile, must convince investors and analysts that his company can revive and redesign its line of smart phones in the face of Apple's slick iPhone and the top-selling BlackBerry from Research in Motion.

FORBES: Magazine Article

However, Apple flies in the face of this norm, handing over iPhone prototypes to carriers with much less time, people familiar with the matter said.

WSJ: Apple Knew of iPhone Antenna Risks

For a couple of months it was egg on my face as Apple stock continued to skyrocket into the launch of iPhone 5.

FORBES: Work At Apple, Be Witty, Help Siri Blossom

While Angry Birds may be the public face of mobile gaming, Apple's lists of highest-grossing iPhone and iPad apps are dominated by the dead.

FORBES: Magazine Article

Foxconn has been in front of most other factories with wage increases to make sure it doesn't face labor shortages as it ramps up production for products, like the iPhone 5, that are critical to the success of its customers.

WSJ: Factory Riot at Hon Hai Foxconn Reflects New Labor Attitudes in China

Apple is perhaps the most egregious, jealously guarding its own perimeter in the most arbitrary and capricious way, and even, in the case of pulling Google maps off the iPhone, going to the extent of cutting off its own nose to spite its face.

FORBES: Consumers Would Like To See Samsung And Apple Reconcile

It takes courage to remove a keyboard from the face of a smartphone and replace those buttons with a giant screen, as Jobs did with the iPhone.

FORBES: Steve Jobs: Get Rid of the Crappy Stuff