Console-makers have dismissed the Apple threat, and said they would distinguish themselves from all-in-one devices like the iPhone, and now the iPad, by continuing to focus on creating high-quality game experiences.

FORBES: Video Game Industry Veterans See The IPad As A Serious Challenger

While most investors are obsessed with iPhone sales--Apple reported it sold 270, 000 of the all-in-one gadgets during the final two days of its latest quarter--the most telling figures Apple reported were its gross margins.

FORBES: Magazine Article

He grabbed a cash infusion from Microsoft in 1997 and began pounding out products: the iMac line of all-in-one computers in 1998, the iPod in 2001 and the iPhone in 2007.

FORBES: Magazine Article