"There is a major cost to poor quality, " admits Ted Briscoe, Iomega's Zip drive chieftain.

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Iomega's just-announced 250MB Zip drive is set to take over as the capacity leader -- beating its largest competitor by 50MB.

CNN: Iomega announces 250MB Zip drive

Iomega says that it also intends to keep the 100MB Zip drive and disk on the market.

CNN: Iomega announces 250MB Zip drive

Iomega's incredible growth came almost entirely from just one product: the Zip drive.

FORBES: Growing up