Iomega is also pushing backup and recovery software to go with the new drives.
Currently about 94 days worth of Iomega products are stacked in warehouses around the world.
"There is a major cost to poor quality, " admits Ted Briscoe, Iomega's Zip drive chieftain.
Iomega Link iOS client application for remote viewing and control from your smart device.
Likewise, it might help if Iomega gets out of the business of selling competing technologies.
With scary writing on the wall, Iomega's breakout from its traditional product lines makes sense.
Albertson was ousted by Iomega's board in May over differences about the company's strategic direction.
Saying the last year or so has been eventful at Iomega is putting it lightly.
Factor in our bundled software Protection Suite with popular titles such as Iomega's QuikProtect, v.
ENGADGET: Iomega pushes ahead with USB 3.0 transition, promises to keep drives at USB 2.0 prices
But to reach even that goal, Iomega is going to have to swerve around some serious roadblocks.
Iomega says that it also intends to keep the 100MB Zip drive and disk on the market.
The Iomega chief contends that network accessible drives are going to steadily kill off the DAS market.
The program supports CD-R and CD-RW drives, Iomega (Zip, Jaz, etc.) drives, and several portable MP3 players.
Not only are Iomega's award-winning eGo Portable Hard Drives super fast and super rugged, they're head-turners, too.
ENGADGET: Iomega pushes ahead with USB 3.0 transition, promises to keep drives at USB 2.0 prices
Of course, all this belt-tightening and cost trimming would matter little if Iomega had nothing compelling to sell.
For more information on Iomega's complete line of portable hard drives, including current pricing, please go to www.iomega.com.
ENGADGET: Iomega pushes ahead with USB 3.0 transition, promises to keep drives at USB 2.0 prices
Iomega has suffered from the fact that PC hard drives have gotten significantly bigger in the last five years.
Iomega's incredible growth came almost entirely from just one product: the Zip drive.
On Mar. 16, Iomega indicated that it would badly miss its first-quarter earnings.
But Iomega, not to be caught napping, offered its response Monday at Comdex.
Full disclosure: Iomega handed out hand-sanitizer with an Iomega logo at its booth.
How did Iomega, a company once famous for customer complaints, do so well?
Shortly thereafter, Iomega will move the rest of its portable external hard drive models to the USB 3.0 interface.
ENGADGET: Iomega pushes ahead with USB 3.0 transition, promises to keep drives at USB 2.0 prices
Iomega-branded portable hard drives are available from online retailers, VARs, resellers and select retailers, as well as at www.iomega.com.
ENGADGET: Iomega pushes ahead with USB 3.0 transition, promises to keep drives at USB 2.0 prices
Also be sure to see Iomega's new USB 3.0 product video at YouTube.
ENGADGET: Iomega pushes ahead with USB 3.0 transition, promises to keep drives at USB 2.0 prices
Iomega now boasts an installed base of 13 million drives, many purchased at the same time as the computer itself.
Iomega eGo Portable Hard Drives are available in a variety of colors that include Ruby Red, Midnight Blue and Silver.
ENGADGET: Iomega pushes ahead with USB 3.0 transition, promises to keep drives at USB 2.0 prices
To learn about all of Iomega's digital storage products and network storage solutions, please go to the Web at www.iomega.com.
ENGADGET: Iomega pushes ahead with USB 3.0 transition, promises to keep drives at USB 2.0 prices
With their brand identity and some exciting new products in the pipeline, the high-capacity storage market looks like Iomega's to lose.
Iomega recently was forced to settle a class action lawsuit resulting from excessive hold times and overcharging for technical support calls.
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