Gap posted a message on its Facebook page inviting fans to share their opinions and even submit their own logo.

FORBES: Gap-Lash: Retailer's Logo Gets A New Look, And Gets Panned

It is inviting fans to apply for a made-up job, called "NFL Fandamonium, " on Monster's Web site or by texting 24421 during the game.

FORBES: Advertising

In retirement, she has continued to be a favorite as Stonestreet Farm has engaged in a number of social media and fan engagement initiatives, including inviting fans to the farm to meet the mare last year.

FORBES: 2009 Horse Of The Year Rachel Alexandra In "Serious" Condition After Complications Following Foaling

Pizza Hut is going beyond that in inviting pizza fans to learn more about the eight employees featured in the ads.

FORBES: Marketers Turn Employees Into Ad Stars

McAnaspie and Frank said they are fans of the Yankees, who are inviting about 3, 000 children, families and others in the Newtown community to their July 7 game against Baltimore.

WSJ: MLB teams honor Newtown victims before openers