The function enables users to create a gift, invite others to contribute, and have the present sent directly to the recipient.

FORBES: Fancy Bests Pinterest Again, Adds AmEx, Gift-Giving Platforms

Nearly half of Europeans says they have sent or received an e-mail only invite to a party or social event.

BBC: Woman shopping online

In late May the State Department sent a cable to its embassies and consulates worldwide informing them they "may invite representatives from the government of Iran" to their July Fourth celebrations.

CNN: Obama administration rescinds July Fourth invite to Iranians