When you invest in a project your primary concern is that your rate of return exceed the rate of interest that you are paying.

FORBES: Interest Rates and the Consumer

Donors would generally rather fund a project than invest in building an organisation.

ECONOMIST: Virtue's intermediaries

The fund will invest as much as 25% in a project, but probably 15% will be the average, Voskresenksy says.

FORBES: Russian Fund Hopes to Lure World's Private Equity Majors

And we're going to launch something for Formula Investing and make it accessible to people to invest in 40 different countries in a group project, in a group with about 45 companies in that portfolio.

FORBES: Intelligent Investing Transcript

By its nature, crowdfunding appeals to a less sophisticated investor who will invest in any project they think will be the next Facebook.

FORBES: Crowdfunding: Potential Legal Disaster Waiting To Happen

And that includes the difficult things to invest in technically, like buying a plant, buying a road project or whatever.

FORBES: Transcript: Jerome Booth