As interest in this concept exploded, my co-author Jed Emerson and I thought it timely to write a book that could both serve as an introductiontothis concept and also identify the systemic challenges we must overcome to enable impact investing to reach its potential.
The first Pictorial Guide to the Lakeland Fells was published in 1955 and in his introduction he wrote: 'This book is one man's way of expressing his devotion to Lakeland's friendly hills.