Chevrolet vehicles have offered customers the ability to use portable media devices since 2006 and the introduction of MyLink takes media personalization to a new level.

ENGADGET: Chevrolet launches MyLink smartphone integration for 2012 Volt and Equinox

Moreover, the introduction of mobile payment solutions and growing influence of social media are likely to complement growth in e-commerce and m-commerce channels.

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In short if all goes according to plan, it will follow the same roadmap of every other product Salesforce.com has introduced from its flagship software-as-a-service CRM platform to Force.com: well-made, well-researched product, exuberant introduction by CEO Marc Benioff, media blitz, followed by new corporate supporters.

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