At Oxford University, the students' union president, Kirsty McNeill, told BBC News Online the introduction of top-up fees would drag the university back to its Brideshead image of social exclusivity.

BBC: Students say top-up fees cut access

Now the New York City-based company is aiming to turn those clicks into cash with the introduction of R29 Shops, a content-and-image rich e-commerce platform.

FORBES: Inside Refinery29's Effort to Turn Content Into E-Commerce