Its mission is to educate and train teachers of all levels, thus strengthening research andinnovationand helping with the introduction of innovative pedagogical approaches and issues such as Education for Sustainable Development.
One of the new product lines indirectly referenced by Hillerich is the Louisville Slugger MLB Prime baseball bat, which the company says is the hardest bat to be swung thus far in Major League Baseball and boldly states is the biggest product innovation since the introduction of cupped bats in 1972.