Whenever you consume any information related to your field, get the email of the person publishing it and send them a message introducingyourself and the company.
According to studies, introducingyourself by name increases tip size from 15% to 23%, touching diners on the shoulder when delivering the bill increases tips from 12% to 18%, and supplying an unexpected after-dinner mint improves the tip from 19% to 28%.
Imagining your networking efforts as being equivalent to being on a mission from God the CEO takes the pressure off the awkwardness of introducingyourself to strangers to see if their company might, maybe wanna go out for a chocolate malt with your company.