Symbols indicating content suitable for over-15s or 18s have recently been doubled in size, and the gaming industry decided voluntarily to introduce written warnings of adult content on the game box.
In September 2012, Google Play leveraged Ads for Access to introduce consumers to the variety of rich content available in the new service as part of the free Wi-Fi connection offer.
The conference presented the opportunity to introduce both the idea of choice as the distinguishing factor between standard advertising and content as well as a metric for determining its effectiveness.
Pacific countries in general all place great emphasis on culture in their ESD programs, and Tonga has already worked to introduce a much greater amount of cultural content into school programs and strengthen the use of Tongan language in education.