Eventually the majority of attendees move out of the exhibition hall and into the cool night.

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At the back of the Purbeck exhibition hall, his bedroom had been transplanted into the conference centre, complete with dirty washing, Sony play-station, books, and "Austin Powers: the Swine who Shagged me" posters.

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The exhibition area was enlarged by 15 percent to 140, 000 square meters and, in addition, one exhibition hall was converted into the entrance for consumers and community.

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Divided into two sections, the fair takes place in a purpose-built exhibition hall near the centre of town.

ECONOMIST: Basle art fair