Sink more than a billion dollars into a brand-new international terminal in New York City, of course.
As a result, a user who knew one application would be comfortable moving into a brand new application.
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They show how you can turn your supply chain into a brand asset.
Like Kenneth Cole, she understands that part of turning your name into a brand is letting it evolve with the times.
It is well worth spending limited resources on one really beautiful action like a well designed ad as a means of starting to introduce prosperity into a brand.
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Schultz transformed a 99 cent cup of coffee into a five dollar daily delicacy and built Starbucks into a brand evolved enough to evoke memories and even musical associations.
Known largely for his explosive defensive prowess highlighted by Pro Bowl appearances and a Super Bowl victory, Matthews is quickly building himself into a brand that is larger than football.
Not only are you buying into a brand, its quality reputation and a way of running the business, but you also receive the training and support to run the business.
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Off the field, there is really no need for him to be missed as, in his new backroom role, he can hardly fail to be a massive presence and personality for new coach Simmons to tap into while Saints spend the season squatting at Widnes before moving into a brand new home in 2012.
It is an execution game of getting to market, buying traffic and seeing if that traffic turns into a snowball that turns into a consumer movement that turns into a permanent brand.
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Smart marketing, however, has turned it into a cultural brand, almost a lifestyle brand for many Gen-Xers.
Johnston's idea was to turn Baranzelli into a consumer brand -- and a spinoff company.
At the same time, TUI said it would combine its airlines into a single brand called TUIfly.com, and unveiled plans for a internet flight portal, an expansion of its hotel business.
She and her team turned it into a national brand and it's now headquartered in Beijing.
Sara Lee's president later credited the article with making the bakery into a national brand.
The company turned itself into a national brand from its initial base in Chongqing.
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But, clearly, Ebay has mixed feelings about transforming itself from a classified-ad host into a multimedia brand.
Founded in 1996, Underarmour has grown into a popular brand in the U.S., especially within American football.
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But that was long before the 2010 Olympic Winter Games in Vancouver turned White into a worldwide brand.
Austrian Dietrich Mateschitz made our world billionaires cover after turning energy drink Red Bull into a blockbuster brand.
But between the two groups there is a theological overlap that translates into a tough brand of politics.
Its founder, Bethlehem Alemu, wants to turn her company into a global brand.
We have achieved the holistic view of operations we needed to support us as we grow into a global brand.
Mr Fellows is also looking to turn Callaway into a lifestyle brand by stretching it beyond golf into sporty clothing.
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The firm's management has been trying to transform it from a publishing and TV business into a "brand management" company.
The youngest newcomer is 40-year-old Ranjan Pai, credited with turning his Manipal Group into a global brand in education.
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His goal was to rejuvenate the iconic trademark, converting it into a luxury brand that sold gemstones and other accessory products.
Tyler Perry -- Being passed over by Hollywood's leading studios hasn't deterred Perry, who has quietly turned himself into a powerful brand.
In my previous stint at Vlasic, we breathed new life into a teetering brand almost exclusively through new products and product improvements.
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