Richards also says you should be willing to engage in conversations during the interview.

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In fact, he only agreed to an interview with CNN after a number of conversations that involved middle men, telephone calls with ever changing numbers and, finally, a cloak and dagger meeting complete with a secret phrase and response.

CNN: STORY HIGHLIGHTS

Coming up later on Marketplace, our series, Conversations From the Corner Office, continues with an interview with the CEO of Xerox, Ann Mulcahy.

NPR: Marketplace Report: Feeling the Pain at the Pump

In an interview with Steve Inskeep, Judy and Aaron Stigger begin a series of Morning Edition conversations about adoption in America.

NPR: Mother and Son Offer Transracial Adoption Insights

Based on countless conversations that Mr. Burstein has collected while producing his two documentaries and gleaned from his interview series with tastemakers and thought leaders for Fast Company, FAST FUTURE dares to define a generation whose oldest member is currently 33.

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