Jessica Kleiman is co-author of Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work and EVP, Communications at SANDOW, a leader in building multiplatform brands that meet at the intersection of luxury and design.
It is also supported by Electronic Arts and the Entertainment Software Association and is a project of Institute of Play, a non-profit design studio that works at the intersection of games and learning.
Dorsey says he admires the bridge's utility and elegant design, which he called "this perfect intersection between art and engineering, " and believes software should work the same way.