Enernoc's job is to turn smaller commercial accounts into interruptible ones by paying them to do so.

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And therefore, their water is considered 'interruptible' during a severe drought.

WSJ: Texas Rice Farmers Lose Their Water

This idea, called "demand response, " has been practiced for years by individual large consumers like aluminum smelters and big factories, which get a price break on so-called interruptible power.

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