It's very Internet-specific PR, a very different game.

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We might be seeing the beginnings of a new advertising strategy from HTC, however, as the company appears to have collaborated with Funny or Die to put together comedic promo for the HTC One, likely hoping the internet will do the rest of the PR work.

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In effect, the company wants to turn Twitter into a kind of Internet age alternative to traditional press release services like BusinessWire and PR Newswire.

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The Internet and free flow of information has established new levels of transparency as one of the core pillars of PR.

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It was a PR coup: In April of last year Apple Computer announced that its QuickTime software would handle the internet promotion of the movie adaptation of J.

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During the initial reaction to a PR crisis, it is vitally important to ensure that, although it is a challenge in the Internet age to exert any control over the general discourse, communications within your sphere of influence are tightly controlled.

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