He has spent most of his time trying to undo the damage caused by Nasser's grandiose strategy for turning the automaker into an Internet-oriented consumer company.

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Along with Microsoft's new generation of Internet-oriented software, users will need other non-software technologies tailored for the Web, such as broadband access, wireless communications, smart cards, phones with large screens, handheld computers and PCs with integrated microphones and cameras, Gates said.

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Before joining Novell I practiced and refined the art and science of business-to-business marketing at small (Art Technology Group), large (IBM) and venture oriented (Internet Capital Group) firms.

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Like fixing any jumble, software gets organized by putting like things in boxes--a process called "abstraction"--and it flourished in the coming years through techniques like object-oriented programming, which shapes the Internet's Java language.

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Charles O'Reilly, at Stanford Business School, points out that this cast of mind may suit some employers at deal-oriented investment banks, for instance, or young Internet companies intent on selling out.

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