But exactly that prospect has generated excitement from one Wall Street analyst and deep inside Internet message boards.

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The kind that makes traditionalists wave their canes and clogs up Internet message boards about the coarsening of society.

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There are Internet message boards that talk about all sorts of things.

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Comcast uses Nielsen BuzzMetrics, a firm that scours blogs, message boards and other Internet hangouts for conversations about clients.

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Toyota is among a number of marketers that are doing more than just eavesdropping on what is being said about their companies and their brands online: They are tapping company insiders, like Ertmann, to host and jump in on Internet chatfests held on blogs, message boards, social networks and product-review sites.

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Toyota (nyse: TM - news - people ) is among a number of marketers that are doing more than just eavesdropping on what is being said about their companies and their brands online: They are tapping company insiders, like Ertmann, to host and jump in on Internet chatfests held on blogs, message boards, social networks and product-review sites.

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He says there is so much sensitive information elsewhere on the Internet -- in places such as message boards that companies can't control -- that the content at most company sites isn't that interesting to rivals.

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Even when this was just a mere rumor, the internet was flooded with comments on forums and message boards saying that if the next generation Xbox did in fact come with such a restriction, they would automatically buy whatever Sony put out.

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Author Orson Scott Card gave us an Internet-like network 15 years ago in Ender's Game, a novel in which message boards were used as propaganda vehicles to take over the world.

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