But the deal between AOL and Unilever, the world's largest advertiser, will build on traditional ad arrangements by including clauses on sharing internet know-how, and knowledge on customer feedback and marketing, the firms said.

BBC: Unilever and AOL seal 'landmark' ad deal

We need to know how to harness the power of the Internet and these new technologies for creating and sharing knowledge that will prepare students with the skills to compete in the 21st century.

FORBES: John Chambers

It also defined corporate culture, from how employees connected with consumers to the way companies structured knowledge sharing, redefined by continues technological innovation and The Internet Revolution.

FORBES: Demolishing the Social Hype