Sony has also included a service it calls iPEG, for Internet Electronic Program Guide, which provides access to an Internet-based TV programming guide.
In the autumn of 1993, O'Reilly launched Global Network Navigator (GNN), an on-line magazine and Internet reference guide.
It was Ed Krol's Whole Internet User's Guide and Catalog which O'Reilly published in 1992 just before Internet fever reached mass hysteria levels.
Online books didn't work out too well, but O'Reilly had the idea of putting Internet kiosks in bookstores as a way of promoting the Whole Internet User's Guide and Catalog.
The former CEO of Ask.com is back, this time with Clicker.com, which he bills as the TV Guide for the Internet.
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Clicker, which Lanzone and his staff of 37 call "TV Guide for the Internet Age, " now has more than 1 million TV episodes, movies and Web series in its database and a growing base of 2 million-plus monthly visitors.
AOL, the biggest Internet service provider, also helps to guide customers around the shops.
Sportsman's Guide sells competitively priced gear for hunters like boots and hip-waders on the Internet and through a catalog.
As Yuen sees it, TV Guide Interactive is essential for maneuvering through digital television, with its hundreds of channels, Internet access and video-on-demand.
The Ultimate Fly Fishing Guide basically collates a bunch of things that one could put together or find on the Internet or in fishing how-to books.
In our Dec. 25 Investment Guide issue, we will list the contest questions, which you can answer and enter on the Internet at Forbes.com.
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