Despite plenty of hype, Internetcoupons still represented only about 1% of the 2.6 billion redemptions last year when Inmar, a leading coupon distributor, reported a 140% increase in Internet redemptions.
As rational beings, consumers decide by reason, by balancing goals and constraints, surfing the Internet for the best price and clipping store coupons.
Not many web experts predicted that one of the hottest companies on the internet would be providing a new way to distribute coupons for use at local retailers.