But when it comes to service businesses, the nice thing is that many don't require expensive technology, save for maybe a computer and an Internet connection.

FORBES: Magazine Article

If completed, a merger of Microsoft and Yahoo would be the world's largest of two computer technology companies and would create a formidable rival to Internet search and advertising leader Google Inc.

NPR: Yahoo Rejects Microsoft Bid

It said the technology would allow pupils to access the internet for research without the need to book computer rooms or be in a classroom.

BBC: Rotherham's Oakwood School to give all pupils iPods

Therefore Social Business is the fifth shift caused by technology after the ages of the mainframe, departmental computer, PC, and the Internet.

FORBES: The Fifth Shift in Business Technology

In New York, the networks are challenging the legality of Aereo, a technology that allows anyone in New York with an Internet connection to receive their local TV stations on their computer.

FORBES: Broadcasters: Start Embracing (and Stop Suing) Innovation