Using the Internet, they can comparison shop, not only for price but also for quality.
By comparison, Internet darling Spotify, which launched in the United States in July, was claiming 15 million songs at that time.
Another source of income is used cars, where comparison shopping on the Internet is a little tougher.
By comparison the high-speed internet access BT is starting to roll out only runs at 512 kilobits per second.
In an article in the Wall Street Journal in April last year Chris Zook, a colleague of Mr Rigby's at Bain, drew a comparison between Amazon, a diversified Internet retailer, and American Express, a company that had stuck to its core business of providing financial services.
The Internet allows consumers to quickly, and easily, comparison shop whether for the biggest bargain in electronics or the right fashion at the lowest prices.
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The Internet shifts the bargaining power from sellers to consumers through comparison-shopping that lets consumers get better value per dollar spent Black Friday online transactions increased by 30 percent, while the average price per ticket was down 11 percent, according to Chasepaymentech.
Blurring the line between in-store price comparison shopping and stay at home shopping via the Internet, IBM (IBM) reported the number of consumers using their mobile device to make a purchase on Black Friday this year increased by nearly two-thirds from 2011.
There's not much to the off-the-cuff comparison except that, like the telephone giant, McNamee is trying to exploit the Internet.
And this leads to the second false premise of Internet dating: that choosing a mate should be a rational choice, in which people carefully comparison-shop for partners.
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Even the comparison between the cheerfully practical pirates and the creative chaos unleashed by the spread of the internet holds water.
They see the internet as a baneful reality that has ended the high-end shopping experience and ushered in price comparison shopping (ouch), consumer review sites (eww), and gray market dealers (the horror).
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