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They are also tracking guild nominations and wins as well as Internet buzz.
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Gillette spokesman Damon Jones said his company became aware of the Dollar Shave Club the day it launched because of the Internet buzz.
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Apparently keen to tap into Internet buzz, Awareness was selling through an online outfit called Awarebuy.com, which earlier this year was folded into BigSmart.
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The internet is a-buzz with the news.
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Netscape's 1995 IPO created an international buzz around the Internet that still hums.
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All that buzz about connecting the Internet to your television?
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It did the trick: The commercial put Apple on the map, generating millions of dollars worth of free publicity, the very epitome of a buzz creator before the internet era.
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And predictably the buzz on sports talk radio, television, and the internet has centered around those plucky Broncos from Boise, ID.
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Everyone knows that news and reading online has changed with the advent of the smartphone, but it took Flipboard to really make a difference in terms of presentation, buzz, and features around an app designed to read stuff from the internet.
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The problem with Google Buzz is that it basically tracks and consolidates EVERYTHING that we do on the Internet.
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