We set out to piece together the most ambitious journeys on both means of transport, using internet booking sites.

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Henry Harteveldt, Forrester's online travel analyst, points out that even wealthy long-haul travellers are just as tantalised by low prices and many use the internet to research and plan their journeys, even though they may end up booking offline.

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The internet has completely revamped the travel industry, with travel agents being replaced with online booking.

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The moral of the story is that, however you use online booking services -- whether to purchase tickets or simply to build an itinerary -- the Internet has made the complex world of airline ticketing a lot more transparent.

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