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According to numbers released earlier this month from the Internet Advertising Bureau, spending fell in both the first and second quarters of the year.
FORBES: Magazine Article
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One solution, brokered by the Internet Advertising Bureau, might be the use of an icon on adverts that, when clicked, reveals information about data being gathered.
BBC: Websites told to ensure cookies comply with UK law
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Paid search now represents 47% of the Web ad market, followed by display ads, including banners and digital video, at 36%, and classifieds 11%, according to the Internet Advertising Bureau.
FORBES: Improved Paid Search Ads Spurring Growth In E-Commerce
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Under pressure from regulators in the U.S. and abroad, the Internet Advertising Bureau, an online ads trade association that includes all the big players Google, Yahoo, AOL, Microsoft Advertising, 24-7 Real Media, etc.
FORBES: Europe Opts For How-You-Track Instead Of Do-Not-Track