Social games developers now need to think international and invest in localization.

FORBES: FarmVille No Longer Facebook's Top Application

Localization support for international languages.

ENGADGET: Netgear PTV3000 updated, supports Miracast-ready Android devices

This means that an international business must pursue a globalization and a localization leadership at the same time, a globalization leadership for the global characteristics of the bundle and a localization leadership for the local characteristics of its bundle.

FORBES: Two Misplaced Debates In Business Strategy

On the international front, Zynga doubled its international revenue year-over-year, through increased localization.

FORBES: Zynga Finds Online Gambling 'Very Interesting' [Earnings Call]

Flock, Bump Technologies' photo-sharing app, has just added localization for 15 different languages, gaining it potential international appeal.

ENGADGET

"Not every game that succeeds in Japan will succeed in the U.S., but there will be some that work if we do the localization well, " said Naoki Aoyagi, chief executive of Gree International, a San Francisco-based subsidiary.

WSJ: Turf War Erupts in Red-Hot Mobile Videogames

An international business faced with a pure multinational environment where consumers derive value from multiple local characteristics must pursue a localization leadership strategy.

FORBES: Two Misplaced Debates In Business Strategy