Managers the world around admit that one of their biggest concerns in the contemporary businessenvironment is managing effectively their international operations.
An internationalbusiness faced with a semiglobal market environment where consumers derive value from a bundle of global and local product characteristics must harmonize its strategy.
Of all debates in internationalbusiness strategy, two stand out: The first debate revolves around the nature of world market environment, whether world markets are global, multinational or semiglobal.