Because of this new world of information sharing and audience fragmentation, it is important that the messaging in advertising, media (in a PR domain), product packaging, internal and external memos, etc. be consistent.

FORBES: PR Is Dead

Over the weekend, the Senate committee, led by Michigan Democrat Carl Levin, released internal Goldman emails that suggest the company was positioning itself to take advantage of a market drop even though it was packaging securities and selling them to clients who had the opposite view.

FORBES: Blankfein: SEC Case Filing 'One Of The Worst Days In My Professional Life'