She says Yahoo is going to rely on internalmetrics and share that info with analysts as to how they are using that data in terms of audience size and usage.
When you combine that with an organization that did not tie its expenses to it revenues or even construct any sort of internalmetrics to measure the effectiveness of its staff or player wages, you can start to get a picture of how the mighty Rangers arrived at bankruptcy and how 140 years of celebrated footballing history was almost terminated.