They include products and devices such as Bluetooth headsets used with cell phones, handheld metal detectors used by airport security, iPods, iPhones, electric blankets and pills that are swallowed and used to image internal organs by transmitting wireless data.

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In the modern world, however, self-indulgence and feudal flim-flam corrode both the company's external image and its internal ethics.

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What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.

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"The board has decided to suspend Katidis until the end of the 2012-13 season, taking into consideration the horrific image his behavior provoked and has imposed the highest possible fine according to internal regulations, " the club said.

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The case for starting from within starts to look even better when you consider the fact that many of the companies that have made internal efficiency improvements in order to achieve emissions reduction are not only improving their corporate image, but are also saving money.

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An internal report, obtained by the Los Angeles Times, showed the LA County District Attorney alleged the image was leaked after a stack of photos of the singer's injuries was left lying on a desk at the Wilshire police station, and Ms Reyes took a picture of one with her phone.

BBC: Rihanna