The ancient warrior faction argues that personality is your internal identity.

FORBES: A Victor in the Science Wars

Rahim Kanani: In the Stanford Social Innovation Review feature article on your research, you discuss how brand management is not simply about fundraising and consistent colors, but that strategic branding can ultimately drive broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.

FORBES: Branding for Nonprofits: New Research, New Insights

What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.

FORBES: Branding for Nonprofits: New Research, New Insights

This lack of internal agreement or identity, coupled with an awareness that the unity of the country was assured by foreign powers, had dire consequences, Graziano says.

NEWYORKER: Booted

For all the talk of the distinctiveness of regional identity, there are also fierce internal rivalries.

ECONOMIST: The North-East

The Internal Revenue Service (IRS) has been ramping up its efforts to protect taxpayers from identity theft.

FORBES: IRS Employee Accused of Identity Theft

With the tax return filing season about to begin, the Internal Revenue Service last week offered seven tips on how to protect yourself from becoming a victim of tax related identity theft.

FORBES: IRS Tips Won't Protect You From Identity Theft Tax Fraud