Automatica creates a local cache of your contents and stores 24 hours of audio within the internal flash memory.

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The device itself is a fairly standard affair, boasting a 4.3-inch WQVGA display, a 400MHz CPU, 64MB of RAM, an SD card slot, an FM transmitter, Bluetooth, and maps of the US and Canada pre-loaded on the unit's 2GB of internal flash memory -- an RDS-TMC traffic information receiver is also available as an optional accessory.

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Like its predecessors, the S10 uses flash internal memory chips to store the music it plays.

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Sure, consumers can expand the system's memory with Flash -- the new model allows for internal memory expansion as well, except for the 12GB version -- but that doesn't line up with SCEA's goals in its territory.

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The internal memory has 16 MB NAND Flash.

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These devices use flash memory to create a rugged and low power internal storage.

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That functionality also exists in the PS3 -- Flash memory via USB or a full-on internal HDD replacement -- but Koller says consumers are more inclined to purchase additional consoles rather than replacing internal storage.

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