To that end, the team developed an iPad app that uses motion tracking technology to "map" a user interface onto different parts of an object.

ENGADGET

New features include "immersive imagery, " and the map itself is now the user interface -- with Street View and Google Earth integration.

ENGADGET

Thus, the typical interface for a smartphone maps app is a big map and a search box.

FORBES: Smartphone Location Tools Are Great ... Until You Get to the Front Door