Also creating buzz at the event was the unveiling of the iBook interface, an aspect of the iPad that's expected to take a big bite out of the e-reader market currently dominated by Amazon's Kindle.
Highlights of the week include an art installation at a sectarian interface in north Belfast and an Understanding the Past centenaries event looking back at the turbulent period leading up to the partition of Ireland.
In a presentation at the paidContent 2012 event on Wednesday, WP founder Matt Mullenweg described a new interface that will take the software in a new direction.
Anyone who's returned from an event with a virtual armful of photos may have been frustrated with Facebook's upload interface, which until now has involved a less-than-intuitive file browser.