The company wants to use its savvy in running auctions of ad keywords on the Web to run real-time auctions of available spectrum to interested service providers.

FORBES: Radio Google

The secret sauce of these vertical, targeted, online-marketing websites is attracting interested parties and selling the lead to service providers.

FORBES: What Do Angie's List, GroupOn, LinkedIn, QuinStreet and BankRate Have in Common?

Smart TV Alliance is designed to benefit all participating members, TV makers, applications developers and content providers alike, and welcomes any interested organizations to join.

ENGADGET: LG and Philips / TP Vision announce Smart TV Alliance for cross platform TV apps

The OFT said it wanted to hear from any interested parties, including online retailers and software providers, and would publish its findings in spring 2013.

BBC: Online shopping technology faces OFT focus

Groups have been created for business users, service providers, domain name registrars and companies interested in trademark issues.

CNN: Domain group lacking strong U.S. presence

Letting new providers in also attracts people who are interested in education and have a talent for organisation, but no taste for bureaucracy.

ECONOMIST: Reforming education

Will people be less interested in the cloud, or will they differentitate between different cloud providers?

FORBES: Links 23 Feb: Google's Streaming Music, Google's Crime Fighting