In a way, the interest graph is a heads-up display for a marketer running a site.
FORBES: How Real-Time Marketing Technology Can Transform Your Business
The models created by Eloqua and Marketo expand the interest graph with even more dimensions.
FORBES: How Real-Time Marketing Technology Can Transform Your Business
By diving into the interest graph, you can see how users find products and what words lead to more engagement.
FORBES: How Real-Time Marketing Technology Can Transform Your Business
The interest graph combines the click stream, the semantic stream, and the product engagement data to illuminate the path to sales.
FORBES: How Real-Time Marketing Technology Can Transform Your Business
Baynote uses this interest graph to personalize product and content recommendations to align them with the suspected intent of site visitors.
FORBES: How Real-Time Marketing Technology Can Transform Your Business
But the interest graph can also be used for analytics.
FORBES: How Real-Time Marketing Technology Can Transform Your Business
But if businesses could leverage the Interest Graph for recommendations, they would get a much clearer view of not only what I like but also which purchases to ignore.
FORBES: 5 Ways The Consumer 'Interest Graph' Will Transform The Web
The challenge is to extend this interest graph so it has more dimensions and so that we can see the trends and influences that are affecting the consumer at large.
FORBES: How Real-Time Marketing Technology Can Transform Your Business
This feeds right into our graph of Federal interest payments and debt.
After logging onto the project's website, its users are given a brightness graph from a random star and asked to mark anything of interest.
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