Today's marketing clutter and connected environment means you need to get creative and engage customers interactively, so as to get yourself in their faces right at the matches, preferably with something new.

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In short, the one-man retailer uses grocery records stored in his memory, far more interactively that a smart phone or the supermarket till ever will.

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Take, for example, our use of 3D modelling interactively, designed by our TV designers for use in bulletins, that we use online and which allow the audience to interact with.

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In addition, the Fusion ioFX enables artists to interactively collaborate on high resolution, stereoscopic 2K and 4K content, which was previously impossible without a massive storage array.

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In Cascalog, a developer can run ad-hoc queries at scale interactively from a prompt.

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"It's the ability to interactively move through very high-definition, very large urban environments on the computer and in an interactive fashion, " said Bill Jepson, an architectural computing professor at the University of California, Los Angeles.

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