The executive's family photos are part of a changeable display on an interactivewall screen, and her personal items can be tucked out of sight behind blind wall panels.
Once inside, they encounter an interactive digital wall that uses Xbox Kinect sensors and presents thought-provoking questions that engage viewers to take a closer look.
Imagine an iPhone for a giant: Jeff Han, a research scientist, has built an amazing interactive touch-screen wall, eight feet wide and three feet high.
"I will admit it's a task with a lot of pitfalls, " says Neil Budde, editor of the Wall Street Journal's interactive edition and head of the steering committee.
The Wall Street Journal presents its third annual Blindfold Bracket interactive graphic to help you make your NCAA men's college-basketball selections.
Their show floor example transformed a video wall made from a stackable set of Christie MicroTiles into a nice interactive display that people could touch and play with.