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As a start you probably need to update it, make it more interactive and make it more relevant.
FORBES: Is Your Website A Dinosaur?
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Clearly this refers to tablets and phones, but probably also the kind of interactive televisions it will soon champion with an update of Google TV also due by the fall.
FORBES: Google+ And The Master Plan
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Highlight, a location-based people discovery app that made a splash at last year's SxSW Interactive in Austin, TX, just released a big 1.5 update that adds photo-sharing and event-creation to its set of features.
ENGADGET