Simply put, the model is the data (and by extension the HTML content of a website or app), the view is what you see on the screen (defined by the CSS styles of the user interface) and the controller is the logic that ties the two together (often expressed as the JavaScript or other interactive programming).

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Rovi ( ROVI), which makes interactive TV programming guides, cleared a price consolidation in heavy volume this week.

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Perhaps, you say, we will have home gateways that process a gigabit of video programming and interactive Internet content.

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"We're not interested in taking you away from our site, " says Anthony Soohoo, who heads entertainment and social media programming at CBS Interactive.

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The new version, HTML5, already supported by many leading browsers, will enable a whole new generation of interactive Web applications and serve as the programming language of the future Web.

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The living room television has long been the center of household content viewing, and with more capable smart TVs content will shift from broadcast programming to viewing that is more interactive.

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Cable, satellite and now fiber-optic TV have long-since outpaced the over-the-air broadcasters in innovation, giving nearly all Americans the option of hundreds of channels of diverse content, on-demand movies and other programming, time-shifting, interactive features and bundled services.

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