But most experts don't see that strategy as the best alternative in a high-tech world that has more reality-TV-loving consumers demanding an interactive process.

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"It's meant to be a barrier-less, fun, interactive process, " says Austin.

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Playing to teens' interactive desires by involving them in the marketing process, according to Marshall Cohen, chief analyst with the NPD Group.

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Perhaps, you say, we will have home gateways that process a gigabit of video programming and interactive Internet content.

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It will be a learning process for all of us, aimed at producing the interactive content that audiences now demand.

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Why delegates matter in the presidential race Click through this interactive for an explanation of the different types of delegates and how they are chosen in the nomination process for the Democratic and Republican parties.

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Three types of interactive graphics let me show sequential art in slideshows, annotate images in guided tours and show steps of a process in slidelines.

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