The five days of the interactive festival, which coincides with movie week and comes a week before the festival's trademark music showcase, attracts many of the biggest names and brightest minds in startups.
First Lady Michelle Obama today hosted 80 high school and college students from across the country for a screening of "42, " followed by an interactive workshop with the cast and crew of the movie.
Blackburn has worked in the video game industry for 20 years or so and in 1995 co-founded Avalanche Software which has delivered numerous movie tie-in games as part of Disney Interactive.