With boots strapped, we can look forward to some new features, such as the option to curate messages that are published (such as during live events) plus tweets with interactive features like polls during live sports games.

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Also cable, on which messages can whizz back and forth, is far better-suited than satellite to the interactive age.

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Leeds-based interactive company Poulternet has helped develop the technology for the show, which will be able to receive messages in an instantly broadcastable format from all mobile phone networks.

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It includes ideas on how to celebrate the Day, messages from radio personalities, audio reportages as well as texts that can used freely and an interactive map featuring information about events scheduled to take place in places such as London, Nairobi and Madrid to mark the Day.

UNESCO: MEDIA SERVICES